For this project. I was responsible for redesigning a local menu and redesigning or updating the restaurant logo. I had to visit the restaurant and research the restaurant’s customers. I had to decide on the size of the menu and the number of pages needed to fit all the copy from the original menu, as well as make sure that the menu was appropriately designed for the restaurant’s clientele.
Redesigned Logo
I incorporated their well known beer taps in which they offer more than 40 different kinds of beer, as well as their "rustic" style they have empowered throughout the years with their building and feel. I kept it simple and clean but very outspoken!
Original Logo
After I finalized the redesign of the logo I went on to their menu where they had an easy going, get to the point menu.
Redesigned Menu
I wanted to have the rustic feel throughout the menu as well as add some color to match the feel.
Original Menu
